s a f e r s e x . o r g | condoms and such

s a f e r s e x . o r g - an online journal of safer sex

safersex.org v4.0 · November 2002
an online journal of safer sexuality
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Thursday, July 11, 2002

Condomi's XXL & the UK

Condomi produced a condom called XXL for the UK market. The "condom is 200mm long - 20mm longer than its standard size - and 54mm across, 2mm wider than its other products". Apparently the condom has flopped, at least compared to sales in Germany, France, & Italy. In the US the largest condom is the Trojan MagnumXL. It is 205mm long while the base is 54mm and the top ballons up to 65mm.

To be sure though there is a big need, excuse the pun, for larger size condoms. The condom industry needs to produce a wider variety of sizes and give the consumer the tools needed to determine which size is best for them. There are millions of men who will pay a premium to get a proper fit. Many of those find 205mm long condoms to be too short. As in any consumer product if the producer can supply all the shades of demand they can grow the market.

Condomi's Victoria Wells believes a scientist will help convince the British to adopt their larger size condom. I maintain that you must supply the tools to discover what condom fits the user best and reflects his needs the closest. This is how you sell condoms. I don't know how Condomi framed or marketed these condoms but I do wonder.

10:53:10 PM Google It! comment []

- Gottfried Straube