Actually it's an anti-Genetically Engineered Food billboard. Link supplied in the interests of journalistic integrity, not because I actually agree with them (moral luddites in my not so humble opinion)

Oh I'm very aware. Thanks though. the title is surely tongue in cheek and I trust my readers to read through the thread and discover the details for themselves.

I actually have no journalistic integrity though so thanks for filling in the gaps. I chose the title because I found it humorous and it echoes a very funny line in the metafilter thread.